Given that it’s entirely possible (not to mention cheap) to build DIY websites right now, that’s entirely what millions are doing. Even if you don’t have any prior experience or knowledge, there are various engines, packages and content management systems that can make the process pretty simple.
So given that it’s a possibility, what are the benefits of working with a professional web designer? What is it that a professional website designer can do that you yourself cannot?
The simple answer…well, it’s a lot.
What’s important to remember about the Internet in general is the way in which it is one of the most complex and fast-developing entities ever to have existed. Technological advancement is a daily occurrence, innovations are changing the way we approach everything we do and when it comes to the attitudes of those who’ve come to rely on the web, never have expectations and demands been so high.
So what you find yourself looking at is a scenario where unless you dedicate 100% of your time to the web in general, you can’t expect to fully understand it and know how to get the best from it. Professional web design isn’t just about creating websites that are functional or fabulous, but those that are ahead of the game and future-focused. While it is always going to be necessary for websites to be updated and tweaked over time, you still need to ensure that what you start out with is something that is relevant and ready for what’s to come.
Unless you know, understand and can predict future web trends, you are unlikely to accomplish this.
In addition, there’s also the way in which creating and managing a successful website is all about balancing a number of key contributory elements. For example, you may come up with a website that is absolutely stunning to look at and works great, but is entirely redundant having failed to appear in any of the major search engines. Likewise, your site may have everything it needs to succeed as a desktop site, but falls short of the mark when it comes to mobile. Plus it’s worth bearing in mind that unless you have extensive expertise and experience, you might not even know what it means to create the best possible user experience in the first place.
A website can be a business in its own right, but also represents the primary marketing material for the business as a whole. As such, one of the ways of looking at it could be a little like a brochure or booklet. You need to ask yourself – would you prefer to represent your business with a colourful, professional brochure created and printed by the experts, or an amateurish flyer you’ve designed and printed yourself at home?
What so many fail to acknowledge is the way in which while web design is easy, successful web design with long-term results in mind is anything but. It’s a case of weighing up your priorities and deciding where you would prefer to hedge your bets.